Wednesday, 8 March 2017

Job Interview Question & Answers for the position of Digital Marketing

Did you know that 70% jobs these days aren’t advertised. This is especially true for the crème jobs everyone wants to get. There are a few reasons. One, for a junior level position, the HR probably finds it daunting to wade through 736 applications it receives in the first 24 hours. Two, senior team hiring is generally done without fanfare. Three, references actually work as a wonderful source.

In that case, if you have landed an interview, it is as good as winning the first round of the boxing match. Mind it though, that you are in for a tough game ahead. For a job in digital marketing, you’ll not only need your skills but an overall personality that can thrive in the face of challenges and uncertainty. Here are a few questions and the answers you can have ready

What is the difference between SEO, SEM, SMO and SMM?
A little jargon can confuse and throw anyone out of the game. The interviewer’s intent is to test your knowledge in general and those of common industry terms. He will not only need a full form (Search Engine Optimization, Search Engine Marketing, Social Media Optimization, Social Media Marketing) but also explain briefly how these differ from each other

1. SEO: Steps taken to improve organic ranking in SERPs (Search Engine Results pages) for a relevant keyword
2. SEM: Using platforms like AdWords to advertise online
3 SMO: Optimizing social channels for improved performance
4. SMM: Use of a mix of paid and un-paid tactics to promote one’s brand on social media

How can we improve our company’s SEO / Social Media?
 This is one of the most common questions in an interview. The idea behind the question is to know if you have done your homework. To answer this question you will need to scan through the company site thoroughly. Use free tools like Cognitive SEO (trial version) with thorough backlink analysis or SERPs rank checker to analyse its keywords compared to its competitors. Keep a few points in mind for each aspect of marketing like SEO and SEM. Run these by a colleague or a senior in the profession to see if your notes match. This is one question where you get to pull off your best impression in terms of work knowledge. Therefore, take time out do this well.

When asked for suggestions for improvement, do so subtly. Keep in mind that you don’t want to criticize the existing team / person even before you join.

Share a case study where you successfully / unsuccessfully executed a campaign?
 Another multi-faceted question. The question tests how you perceive digital marketing metrics. Was your success measured just in increasing site traffic or connecting it to the sales funnel. The question also tests how you portray yourself – do you credit yourself or your team for success / failure thereby showing your leadership and team player abilities. The question will also seek answers to how you innovatively solved a problem. If you are a student with no prior experience, you can draw from most recent examples on the web which can at least demonstrate that you are well read.

Happy Learning

Monday, 6 March 2017

Google Ad Words Exam Preparation: Everything You Need To Prepare And Pass

The Google Ad Words program is a marketing network that will help in positioning and advertising about the blog or website. The Google Ad Words is a network through which one can post ads and create campaigns so that one can reach out to potential audience and also carry out conversions on that basis. This program is one that needs certification so that a digital marketer can practice the same for his or her clients. The person who wants the certification will have to sit for an online exam, for which preparation will have to take place well in advance so that one can be well prepared for the questions with the correct information that will help in answering the same.

 Come and have a look at the steps that will help you in preparing for the exam.

-    Understanding the Various Categories: One will need to understand the various categories of the Ad Words program starting from the fundamentals to the others like 
  • Search advertising 
  • Display advertising 
  • Mobile advertising 
  • Video advertising
  • Shopping or commercial advertising
With all these categories, one will need to get in depth know how about what goes into which category for an effective campaign to be generated.

-    Choose the Correct Exam: There are two kinds of exams. 
  •  One of the exams includes fundamentals and it helps in testing your knowledge of the salient issues that define the basic marketing network. 
  •  The second exam will test your knowledge about the various categories. 

Also, you can choose to take the fundamental testing exam first and then the second exam. Once you sign up, you can start the exam and begin with the fundamentals. After this exam has been cleared, one can also start the next exam to test for the specific areas. You must choose the category in which you want to specialize as a digital marketing expert so that you prepare accordingly.

-    Exam Centre: The exam centre is a valuable resource that is maintained by Google so that you can get better informed about the same in a short period of time. With the exam centre, you will get all kinds of information about each and every category as well as the fundamentals. You must also take a look at the time allotted for answering questions pertaining to each category. Additionally, you can also take a look at the sample questions attached so that you will have a better hold of the topics and the possible like of questioning that you can expect.

-    Real Time Experience: You can also choose real time experience in order to arm yourself with real time information and answers so that you pass the test with flying colors. You can opt to work with a client or an agency on a PPC or any other kind of campaign that is covered under Google Ad Words so that you can understand the various angles and also be better prepared for the exam. This will also ensure that you can answer the questions in a better time frame. 

Happy Learning

Wednesday, 1 March 2017

3 Steps to Become a Digital Marketing Expert

Digital marketing is an area that has become a lucrative career option for many people, especially for those who practice in the field of marketing. This is one of the most challenging arenas and is filled with many opportunities, provided you find the right skills to strike a balance between strategy, content and analysis to drive engagement and conversions. 

If all that sounds too complicated, then we will break it up into three simple steps so that you can understand and apply in a simple manner. Here goes!

    Step 1, Create: To start with, you will need to choose your niche and topic. This will help you in creating the right kind of content which will strike a chord with your followers and audience. So how can you choose and create content? To begin with, think of all the things that you know about and those things that interest you. You could have worked in the field of fashion, for example, or you simply might be interested in the fashion industry. You will have to start building in depth knowledge of this niche so that you can start to create relevant themes and posts which will cater to your audience. Now, there are many ways of doing this. To begin with, you could follow the work of top bloggers and influencers in this niche and find out what kind of content is working for them and their audience. So either you replicate their efforts with similar types of posts, or you find a gap in the market and address questions that are posed by their followers. This will help in building a proper fan base for yourself also.

    Step 2, Analyse: One of the most important things that you must know and practice as a digital marketing expert is analysis. There are a number of tools that can help you do this. You can use Google and its basic tools in order to analyse which of your posts are doing well. This will help you in understanding your audience in a better manner so that you can then create content that has been the most popular on the days when you received maximum traffic and engagement. This will also show you how too improve your content. When we say analyse, we are not talking about mere numbers and charts. We are also talking about the comments that you receive which can point to your shortcomings so that you are able to improve the same.

     Step 3, Share: In order to be a good digital media expert, you will need to share your content across other relevant forums and social media. Participate in threads of niche topics and spread the word on social media so that more and more people become aware of your efforts and this way, you can also build a name for yourself in this area. Also, you can share an email every month, chronicling your posts which will help your audience in clicking and reviewing your work routinely.

Happy Learning

Monday, 27 February 2017

Top 30 Interview Questions for Digital Marketing Jobs in 2017

Digital marketing is one of the most lucrative career options these days. Every company is exploring digital media and wants to see if it can be the next unicorn. So if you 'learn' digital marketing, will you be on your way to a fat pay packet? Not so easily. 

Here are 30 questions specifically on digital marketing that can test your expertise, experience and presence of mind:

General industry knowledge
1.      Which is your favorite digital marketing campaign and why?
2.      What is the Google Panda, Penguin and Hummingbird update. How are they    different and how does it effect a website?
3.      Are you aware of online reputation management? How can one do this?
4.      Who is your favorite digital marketer / agency?
5.      Which industry events have you attended lately?

General knowledge of tools
6.      This is a website What tools will you use to analyze the digital health of    this website?
7.      Other than Google Analytics which tools do you know can help track website traffic  and activities
8.      Which spy tools do you use to analyze a competitor website?
9.      What is tools can you use to build your content strategy?

SEO specific questions
10.   Give a brief outline of the on-page SEO process you follow to optimize a website
11.   How does this process change if you have an eCommerce website?
12.   What is the most effective link building strategy that has worked for you?
13.   Which tools do you use to create a monthly SEO report?
14.   From an SEO perspective, would you recommend an eCommerce store to be hosted on Wordpress or Shopify or any other platform?
15.   Which tools can help you optimize your site for mobile search?

Advertising related questions
16.  Which advertising medium is said to give the highest ROI online?
17.  For a website like, which is the best online advertising channel?
18.  How do you decide on the monthly budget cap for a campaign?

Social media related questions
19.  Which social channels do you work with everyday?
20.  What are the top 5 metrics that one should track on twitter?
21.  Have you conducted or participated in a live online event?
22.  What can you tell me about influencer marketing?

Strategy questions
23.   A successful offline retailer for T-shirts now wants to create an online presence. Take me through the process that you'll use to create their digital strategy
24.  Give an example of a digital strategy you've created for one of your clients
25.  Tell me about email marketing. What tools can you use? Have you used drip marketing?

Specific campaign questions
     26. Please share details of an SEO campaign – name of the website and the keywords               you've optimized the site for
    27.  Can you share details of a successful digital campaign you've done? What worked?
    28.  Can you share details of an unsuccessful digital campaign you've done? What did                 not work?

Company knowledge
     29. Have you seen our company website? Can you suggest some ways that we can                    optimize it for increasing traffic by 20% in the coming month.
     30. How can we improve our company's Facebook page?

Happy Learning 

Friday, 17 February 2017

5 Best Keyword Targeting Tools

What is the best way to find the most appropriate keywords for your websites? 
While most people would have a general idea of the primary keywords, you would not want to stop there. Finding the right keywords can put you on the right track to SEO success.

Keyword targeting is a term widely used by internet marketers and entrepreneurs. It refers to the practice of using keywords that are relevant to your service or product, and must be included in the website to secure top rankings in search engines. It needs a thorough research to identity the keywords that your business should be using. Choosing the appropriate keywords is key to SEO success. This is where keyword targeting tools can help. Read on to know about the top five tools that can help you to create the best campaign.

1.       Google Keyword Planner - A widely popular keyword research tool, it is completely free to use. Anyone can use it to find related keywords and the quantity of searches each keyword receives. All you have to do is insert a keyword or your website address to receive a list of related keywords along with the number of searches the keywords receive on the local as well as global level.

2.      SEMrush - It is one of the most reputed keyword tools in use today. Its keyword research feature will help you find keywords that are most relevant to your industry and company. The tool also allows you to know more about your competition, including the keywords that they are using.

3.      Keyword Tool – This tool works great when you are looking to get lot of long tail keywords for your website. The tool provides you keywords based on Bing, Google, Yahoo and apple app store. It provides an exhaustive resource of keywords that would otherwise go unnoticed. The tool is free; however, you would need to pay to access the search volume, CPC and competition.

4.       Internet Marketing Ninjas - They have a keyword combination generator that is free to use. It helps users generate commonly used keywords in searches. The tool can help you make a huge list of different search enquiries. Search terms usually tend to vary, and this search combination tool is the best way to collect all the possible keyword combinations.
5.      UberSuggest - It is another popular keyword research tool that provides you with lot of keywords by just adding letters to the end of your query. You can thus access several long tail keywords that can be used for your website.

Just finding the best keywords using a great tool is not enough. If you want to grow your blog, you next need to use your keywords strategically. Most tools pull out huge lists of related keywords, but not all are worth working on. Some keywords might show fewer searches, but they perform well and lead to conversions. It will need some research and careful planning to choose the keywords to target in your blog and which can give you maximum chance of reaching your SEO and traffic related goals.

Happy Learning, 

Thursday, 16 February 2017

Learn the Secrets of 'Viral Video Marketing' from Award Winning Content Marketer - Live,Interactive session on 25th Feb. FREE Registration for first 100 learners.

Noun: Viral; an image, video, piece of information, etc. that is circulated rapidly and widely on the Internet.

Living in an age of constant digital innovation, we are bombarded with new content every day and while some fail to make the mark, others catch on like wildfire. Content that is fast and snack-able is characterized as ‘viral’ in internet lingo and cracking the viral code seems to be the holy grail of content marketing. With more eyeballs diverting to social media, the news feeds are getting chaotic, and getting your content the required attention, has become a tall order. 

To help you understand this better, is conducting a Live, Interactive Masterclass on Viral Video Marketing, designed to help Marketers create Viral Video content.

In this live online interactive session, Mr. Aashish Chopra- an award winning Content Marketer, will share the story of his experiments with viral videos resulting in award-winning success. From defining ‘going viral’ as a happy accident, to discovering the method to madness; from his videos getting featured in the news and blogs around the world, to hitting millions of views and winning awards – he will be baring it all in this session. It will be packed with behind-the-scene strategies on how to approach content marketing for making it viral.

We are pleased to offer this program worth Rs.2999 absolutely FREE on  Saturday, 25th February, 2017, 10:00am-12:00 pm (IST). 

Happy Learning

Thursday, 9 February 2017

Keyword analysis for an effective ecommerce SEO campaign

E commerce is one of the best places where the effectiveness of your keywords can literally mean a saving of thousands. The main reason being that you aren't using the internet to build your brand or accumulate leads. You have a website from which people can pay and buy things right away. If you rank well for your top keywords, you can minimize on your ad spend and gain from organic traffic. Given the amount of competition and rising bid prices on ads, your SEO can be a game changer. This is why you need to ensure you follow the right keyword strategy for your e commerce website. Here are a few tips

  1. Research before you leap
If you are selling in a general category like apparel or jewelry, you will know that it can be extremely competitive. Unless your niche is very specific, you are in for the Game of Thrones style battle for SERP dominance. From keyword tools to MOZ, several free tools in the market help you determine the most important keywords that should feature on your website. While your homepage will be optimized with the most common 'industry' or 'category' keyword, your individual product pages can be optimized with your product keywords and brand names. Your keywords need to be a combination of short and long tail keywords to be effective.

  1. Position yourself with the right keywords
When there are hundreds of websites selling products in a similar category, it is an uphill task to see your website rank well and can take months to get anywhere in the first few pages. That is, unless you differentiate your brand by creating a proper positioning. Use your USP to your advantage to create this differentiator. For a jeweler brand, it can be about the pricing, the occasion, or simply the target audience it is gunning for. A 16-something young woman would have a different taste in jewelry from that of a 30-year old professional. It is but natural that they will be searching differently too. Use long tail keywords to pitch your brand's position.

  1. You will be battling the giants with (unlimited) budgets
Even if you are an ecommerce website selling just trendy T-shirts, you will not be competing just with others in the same category. You will have the big players like Amazon also playing in the same field. These are companies with a much bigger SEO and AdWords strategy with an army for assistance and a substantial budget to back them. While your site may have only a few hundred pages, they may have thousands making them more potent from Google's view. To counter this, your keywords need to be slightly different from the way the biggies use it so that you can count on the variations and long tail to work better for you

Last but not the least, ensure that your content team is aligned with your keyword strategy and is creating cornerstone pieces of content that can be a traffic driver in the long run.

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