Friday, 17 February 2017

5 Best Keyword Targeting Tools

What is the best way to find the most appropriate keywords for your websites? 
While most people would have a general idea of the primary keywords, you would not want to stop there. Finding the right keywords can put you on the right track to SEO success.

Keyword targeting is a term widely used by internet marketers and entrepreneurs. It refers to the practice of using keywords that are relevant to your service or product, and must be included in the website to secure top rankings in search engines. It needs a thorough research to identity the keywords that your business should be using. Choosing the appropriate keywords is key to SEO success. This is where keyword targeting tools can help. Read on to know about the top five tools that can help you to create the best campaign.

1.       Google Keyword Planner - A widely popular keyword research tool, it is completely free to use. Anyone can use it to find related keywords and the quantity of searches each keyword receives. All you have to do is insert a keyword or your website address to receive a list of related keywords along with the number of searches the keywords receive on the local as well as global level.

2.      SEMrush - It is one of the most reputed keyword tools in use today. Its keyword research feature will help you find keywords that are most relevant to your industry and company. The tool also allows you to know more about your competition, including the keywords that they are using.

3.      Keyword Tool – This tool works great when you are looking to get lot of long tail keywords for your website. The tool provides you keywords based on Bing, Google, Yahoo and apple app store. It provides an exhaustive resource of keywords that would otherwise go unnoticed. The tool is free; however, you would need to pay to access the search volume, CPC and competition.

4.       Internet Marketing Ninjas - They have a keyword combination generator that is free to use. It helps users generate commonly used keywords in searches. The tool can help you make a huge list of different search enquiries. Search terms usually tend to vary, and this search combination tool is the best way to collect all the possible keyword combinations.
5.      UberSuggest - It is another popular keyword research tool that provides you with lot of keywords by just adding letters to the end of your query. You can thus access several long tail keywords that can be used for your website.

Just finding the best keywords using a great tool is not enough. If you want to grow your blog, you next need to use your keywords strategically. Most tools pull out huge lists of related keywords, but not all are worth working on. Some keywords might show fewer searches, but they perform well and lead to conversions. It will need some research and careful planning to choose the keywords to target in your blog and which can give you maximum chance of reaching your SEO and traffic related goals.

Happy Learning, 

Thursday, 16 February 2017

Learn the Secrets of 'Viral Video Marketing' from Award Winning Content Marketer - Live,Interactive session on 25th Feb. FREE Registration for first 100 learners.

Noun: Viral; an image, video, piece of information, etc. that is circulated rapidly and widely on the Internet.

Living in an age of constant digital innovation, we are bombarded with new content every day and while some fail to make the mark, others catch on like wildfire. Content that is fast and snack-able is characterized as ‘viral’ in internet lingo and cracking the viral code seems to be the holy grail of content marketing. With more eyeballs diverting to social media, the news feeds are getting chaotic, and getting your content the required attention, has become a tall order. 

To help you understand this better, is conducting a Live, Interactive Masterclass on Viral Video Marketing, designed to help Marketers create Viral Video content.

In this live online interactive session, Mr. Aashish Chopra- an award winning Content Marketer, will share the story of his experiments with viral videos resulting in award-winning success. From defining ‘going viral’ as a happy accident, to discovering the method to madness; from his videos getting featured in the news and blogs around the world, to hitting millions of views and winning awards – he will be baring it all in this session. It will be packed with behind-the-scene strategies on how to approach content marketing for making it viral.

We are pleased to offer this program worth Rs.2999 absolutely FREE on  Saturday, 25th February, 2017, 10:00am-12:00 pm (IST). 
To register for this FREE session, just visit here and enroll for this session. Just click on 'Enroll Now' and fill in your details and click submit. You will receive the login details on your email id.

Happy Learning

Thursday, 9 February 2017

Keyword analysis for an effective ecommerce SEO campaign

E commerce is one of the best places where the effectiveness of your keywords can literally mean a saving of thousands. The main reason being that you aren't using the internet to build your brand or accumulate leads. You have a website from which people can pay and buy things right away. If you rank well for your top keywords, you can minimize on your ad spend and gain from organic traffic. Given the amount of competition and rising bid prices on ads, your SEO can be a game changer. This is why you need to ensure you follow the right keyword strategy for your e commerce website. Here are a few tips

  1. Research before you leap
If you are selling in a general category like apparel or jewelry, you will know that it can be extremely competitive. Unless your niche is very specific, you are in for the Game of Thrones style battle for SERP dominance. From keyword tools to MOZ, several free tools in the market help you determine the most important keywords that should feature on your website. While your homepage will be optimized with the most common 'industry' or 'category' keyword, your individual product pages can be optimized with your product keywords and brand names. Your keywords need to be a combination of short and long tail keywords to be effective.

  1. Position yourself with the right keywords
When there are hundreds of websites selling products in a similar category, it is an uphill task to see your website rank well and can take months to get anywhere in the first few pages. That is, unless you differentiate your brand by creating a proper positioning. Use your USP to your advantage to create this differentiator. For a jeweler brand, it can be about the pricing, the occasion, or simply the target audience it is gunning for. A 16-something young woman would have a different taste in jewelry from that of a 30-year old professional. It is but natural that they will be searching differently too. Use long tail keywords to pitch your brand's position.

  1. You will be battling the giants with (unlimited) budgets
Even if you are an ecommerce website selling just trendy T-shirts, you will not be competing just with others in the same category. You will have the big players like Amazon also playing in the same field. These are companies with a much bigger SEO and AdWords strategy with an army for assistance and a substantial budget to back them. While your site may have only a few hundred pages, they may have thousands making them more potent from Google's view. To counter this, your keywords need to be slightly different from the way the biggies use it so that you can count on the variations and long tail to work better for you

Last but not the least, ensure that your content team is aligned with your keyword strategy and is creating cornerstone pieces of content that can be a traffic driver in the long run.

Sunday, 5 February 2017

How to Research and Locate Your Audience Using Social Media

The world of social is like a parallel universe. People have different personalities from their real world avatars. When you share a post or update on social media, it is very important that it resonates with the right target audience for the content to achieve its purpose. So how do you ensure your content finds the apt readers? Research and locate your audience before you post. Here's how

1)      Zero in your first experimental target audience

If you have a general product like jewelry for women, you are looking at a really big section for outreach and may end up spreading yourself too thin. Zeroing in by age is the first segment. Even then, you can start by first choosing one or two locations that are likely to have the maximum concentration of your TA – mostly tier 1 metro cities. These two demographic segmentation are available with most platforms. The next segmentation will be with psycho-graphics. You can find relevant interest groups and use these for targeting

2)      Use advanced targeting via social ad platforms

Facebook is a great tool to find audience who have similar interests. If you specify a target group of people who have already bought from you, you will have an option to target similar people. This exercise will involve finding your 'ideal customer' and then locating others similar to them. You will have to go beyond woman in her thirties and identify her hobbies, interests, spending patterns, family size, and shopping preferences. Once you add these preferences into a tool like the Facebook ads platform, it will help you determine your total audience size - that can be expected to show interest in your product online (and use Facebook). If this number is too big, you might need to narrow down further so that your ad spend does not wear too thin. On the contrary, if this number is too small, you shall need to widen your criteria to net a sizable audience who can help create enough statistics to see if your product is working or not.

     3) Check offline and then target online

When you create your customer's persona, try to link it with a real offline person and where you expect to find people like him. You many need a few marketing interns to take up the job to run a simple survey with your target customers. You can ask them which social platforms they use and their other preferences on online behavior like reading and shopping. As an interesting reward for participating in the survey, you can give out simple discount coupons. It will be perfect to test out if your offline mapping of customer personality also translates to online customer buying.
If a physical survey is not feasible, you can always run the survey online using free tools like Survey Monkey (as it gives out some neat analytics) or using Google forms.

Let us know what tactics have worked for you beyond Twitter and Facebook. Do you have a great tactic for Google plus? Share with us

Tuesday, 31 January 2017

Content Writer Vs Copywriter: What’s the Difference?

It's no secret that outstanding content keeps people coming back to your blog or website. In fact, to rank high in the search engines, it’s crucial that you keep your web pages updated with fresh, quality content. A high quality site attracts traffic and converts them into customers. However, not everyone is a writer and writers too differ in several aspects.

Content writer and copy writer are two terms that are sometimes used interchangeably. However, they do completely different things. While copywriting is more about persuading someone to buy something, content writing is just writing something and is more journalistic in nature. Read on to know more.

What does a content writer do?
Content writers create search engine optimized content. They produce blog posts, articles, magazine features, newspaper pieces, white papers, and all other types of long-form content. The elaborate pieces contain intricate details and perform better when shared online.
A content writer could produce several articles or blog posts before even mentioning the product. The goal is not to facilitate a sale, but to keep readers engaged long enough so that they are inspired to share it with their contacts, stay in touch with the brand, and eventually buy its product or service.

What does a copywriter do?
A copywriter too uses the written word, but they specialize in short-form copy such as headlines, press ads, and strap lines. For a copywriter, brevity is crucial.
The increasing importance of content has significantly changed the way marketers do their jobs, especially copywriters. While in the yesteryear, copywriting was limited to advertising, the internet has today changed the scope of what copywriters can write for. The list includes, among many other things: online and offline ads, slogans and taglines, email campaigns, advertising and promotional scripts, video scripts, billboards, brochures, sales letters, jingle lyrics, and social media.

Content writer Vs Copy writer
The biggest difference between the two lies in the purpose of writing. From a marketing perspective, the end goal of content writing is to explain a topic. There are no alternate motives involved. Copy writing on the other hand is modifying the content in a way as to persuade someone to buy a service or a product.

As per as the type of writing is concerned, a copywriter usually writes marketing material, but a content writer develops content. A content writer is concerned with facts, research, and substance that help to educate, inform, and create trust around your brand. A copywriter on the other hand provides the spark that attracts the attention of the reader. He/she crafts headlines and subheads that will keep people reading. While a copywriter can still give out useful information, the message will be tweaked in such a way as to generate a sale.

Brands of all kinds require both content writing and copy writing to stay fresh and relevant online. Knowing the difference between the two can help create appropriate content as per the requirements of a business. 

Sunday, 29 January 2017

10 ways to use URL profiler

URL profiler can be one of the best SEO tools used for link classification, content audits, and competitive analysis. It pulls out some interesting data for multiple URLs from other equally powerful SEO tools like MOZ and Majestic - to show it all to you in a single place, saving lots of time and efforts. Now, the only thing you need to do is be able to structure and analyze this data for your competitive advantage. It comes with a 14-day free trial too; so you have to give it a look (Warning: If you are serious about SEO, you will be hooked to it!) Here are 10 ways to use URL profiler to save time and get some amazing link data:

  1. Connect multiple SEO tool APIs
Let’s say you have around 27 competitor URLs to analyze. If you want to do it using both MOZ and majestic, you will have to go to the tools individually and analyze the URLs separately. With URL profiler, all you will need to do is connect your MOZ and Majestic APIs and all URLs will be analyzed together. Not only these, but you can also connect AHRF to it too.

  1. Get site contact info
When you are emailing a company with a business proposal, reaching the right person instead of a contact@id can make a huge difference. Use the URL profiler to add the links for the Team page while using the email addresses and social accounts. If the email is anywhere on the site, the tool will be able to scrape it for you.

  1. Duplicate content check
You can check for both internal and external duplicate content using the tool. The external duplicate content check is done with the copy scape API, while the internal duplicate content check is done by adding all your URLs into the tool and running a check.

  1. Use it for keyword research
URLprofiler has a number of functionalities that aid in keyword research. You can use it to extract the most popular keywords in a page to understand the context. You can tag it with Google Analytics to get the keyword search volume for the provided keywords along with the average CTR, impressions, and clicks with total ranking keywords for each URL. You can even know the top 10 keyword queries and click metrics for each URL.

  1. Collate social account details
Input a bunch of URLs into the tool and get back info on their social accounts. You can add your entire client list to get back a cool list with whom you can now engage on social media.

  1. Competitor popularity check
Collect data from Alexa and SEMRush simultaneously to know organic and paid traffic of your competitors.

  1. Pagespeed performance checks
Find out your overall score and also individual pages that have a poor score and are pulling your performance down.

  1. Review your internal linking strategy
Internal linking is an important SEO factor to pass on your link juice. Use the URL level Majestic option to identify pages that need better internal linking.

  1. Mobile website test
Get to know mobile responsive issues that may not be caught easily with regular views and tests.

  1. Domain prospecting

When thinking of buying a new domain, it is always best to know the domain's history. From WHOIS emails to Wayback Machine, get all the info you need in one place

Thursday, 26 January 2017

7 Signs You Should Invest More In Social Media

It’s no longer a question if a business should be in social media. What every business owner is now concerned with is how much time to spend in social media and how best to get the maximum out of it. Here are some signs that you should invest more on social media.

You feel social media offers no value - When done ineffectively, social media may not produce much of an ROI for you, but when done well, it can provide solid returns. Several studies point to how businesses reaped great dividends from leveraging social media platforms. Therefore, if you feel that your current social media efforts are not garnering enough response, it is time to revise, invest more money and time in your social presence strategy.

Your customers and clients are asking for your social profiles - If people are inquiring about your social media profiles, chances are they are interested to know more about your business. You should be where your customers want you to be and consider signing up in the various platforms.

You do business online - If you have a website and you find yourself doing sales off it, it is a wise idea to cross promote your website via social media. Make sure to include social media icons in your site so that your customers can locate you in social networks and find new ways to engage with you. This will cement the bond further and also help generate new traffic.

Your last status update was eons ago - Social media presents an excellent way to establish a rapport with your audience. It is also a reflection of who you are and how you carry out your businesses. Inactive profiles translate to a sense of mistrust and inactivity around your businesses too. So, if it has been a while since you’ve been active online, it’s time to invest more time here.

Your customers are engaged on platforms, but you are not - You should be where your customers are. Being on the same platforms as your customers and engaging with them is a great way to form a relationship and track conversations happening about your brand.

Your competitors are present in the social media platforms - If your competitors and customers, both are present on social media platforms, you should be there too. Else, your customers will only know about your competitors. Check your competitors’ sites to see how much interaction they are getting. Finally, whether they are active or not, you should definitely consider getting in the game and having a strategy in place.

When you want others to see you as an industry authority - Social media is not only about being present in the various channels. It is also about "being human," connecting with your target audience, offering your unique perspective on things, and providing useful information that will help solve their issues.

While it is not that if you are not active in the social sphere, your business will fail, it is crucial for you to be present where your competitors and most importantly, customers are actively engaged. Research your options well and find the measures you can adopt to enhance your social image. 

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