Technology has
transformed the way businesses communicate and build relationships with their
customers. Consumers are dealing with information overload, and thus look at
the internet to receive updates about their favorite brands. A large number of organizations are following their customers online and marketing them through various digital channels.
More than
one-third of Chief Marketing Officers (CMOs) agree that digital marketing will account for 75% or more of
their marketing spend in next five years. This will be 35% of the total
business budgets. What’s more? 28% of marketers have already reduced their traditional advertising budgets to fund digital campaigns. It means that digital marketing
is expected to grow exponentially, and may as well take traditional channels of marketing. As companies continue to invest in online marketing, the sector is
expected to create 1.5 lakh jobs in India alone. LinkedIn recently revealed a list of 25
most-wanted skills from 2015, which are likely to remain significant in
2016. Why is digital marketing important? The list is full of digital skills but more importantly 2 out of the top 4 are skills related to Digital Marketing.
Sadly (fortunately, for you if you know digital marketing), there’s
huge dearth of talent in this vertical. Brands are struggling to recruit
employees who possess the right skills that’ll contribute in elevating their
marketing efforts. According to a recent report, of the three lakh management
students that graduate every year, hardly 35,000 get employed. Reason? Lack of
digital skills.
Having
a marketing degree isn’t enough!
We are living in
times where the Indian Prime Minister can’t stress enough on the importance of
making India a digital power, and the Indian economy ready to surpass the $200
Billion mark. However, the curriculum
in B-schools in India including premier institutes, merely
touch on the concepts of digital marketing.
As the industry
continues to grow, the skills gap will also widen. Having a management degree
isn’t enough. To attract potential employer’s candidates need to possess in
demand digital skills. Pursuing digital marketing courses and getting
hands-on-training in the vertical can help aspirants land high paying jobs. The
starting salary for digital marketing professionals in India, can be anywhere between Rs.
4.5 and Rs. 5.5 Lakh. Premium for experts in the field are many times this amount.
At training.com we are offering a live and interactive, course on digital marketing This interactive course
has been designed for current and aspiring marketing professionals, to help
them transform into digital marketers of the future. NIIT has already trained
more than 1700 students in digital marketing.
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