Sunday, 29 January 2017

10 ways to use URL profiler

URL profiler can be one of the best SEO tools used for link classification, content audits, and competitive analysis. It pulls out some interesting data for multiple URLs from other equally powerful SEO tools like MOZ and Majestic - to show it all to you in a single place, saving lots of time and efforts. Now, the only thing you need to do is be able to structure and analyze this data for your competitive advantage. It comes with a 14-day free trial too; so you have to give it a look (Warning: If you are serious about SEO, you will be hooked to it!) Here are 10 ways to use URL profiler to save time and get some amazing link data:

  1. Connect multiple SEO tool APIs
Let’s say you have around 27 competitor URLs to analyze. If you want to do it using both MOZ and majestic, you will have to go to the tools individually and analyze the URLs separately. With URL profiler, all you will need to do is connect your MOZ and Majestic APIs and all URLs will be analyzed together. Not only these, but you can also connect AHRF to it too.

  1. Get site contact info
When you are emailing a company with a business proposal, reaching the right person instead of a contact@id can make a huge difference. Use the URL profiler to add the links for the Team page while using the email addresses and social accounts. If the email is anywhere on the site, the tool will be able to scrape it for you.

  1. Duplicate content check
You can check for both internal and external duplicate content using the tool. The external duplicate content check is done with the copy scape API, while the internal duplicate content check is done by adding all your URLs into the tool and running a check.

  1. Use it for keyword research
URLprofiler has a number of functionalities that aid in keyword research. You can use it to extract the most popular keywords in a page to understand the context. You can tag it with Google Analytics to get the keyword search volume for the provided keywords along with the average CTR, impressions, and clicks with total ranking keywords for each URL. You can even know the top 10 keyword queries and click metrics for each URL.

  1. Collate social account details
Input a bunch of URLs into the tool and get back info on their social accounts. You can add your entire client list to get back a cool list with whom you can now engage on social media.

  1. Competitor popularity check
Collect data from Alexa and SEMRush simultaneously to know organic and paid traffic of your competitors.

  1. Pagespeed performance checks
Find out your overall score and also individual pages that have a poor score and are pulling your performance down.

  1. Review your internal linking strategy
Internal linking is an important SEO factor to pass on your link juice. Use the URL level Majestic option to identify pages that need better internal linking.

  1. Mobile website test
Get to know mobile responsive issues that may not be caught easily with regular views and tests.

  1. Domain prospecting

When thinking of buying a new domain, it is always best to know the domain's history. From WHOIS emails to Wayback Machine, get all the info you need in one place

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