Monday, 27 February 2017

Top 30 Interview Questions for Digital Marketing Jobs in 2017

Digital marketing is one of the most lucrative career options these days. Every company is exploring digital media and wants to see if it can be the next unicorn. So if you 'learn' digital marketing, will you be on your way to a fat pay packet? Not so easily. 

Here are 30 questions specifically on digital marketing that can test your expertise, experience and presence of mind:

General industry knowledge
1.      Which is your favorite digital marketing campaign and why?
2.      What is the Google Panda, Penguin and Hummingbird update. How are they    different and how does it effect a website?
3.      Are you aware of online reputation management? How can one do this?
4.      Who is your favorite digital marketer / agency?
5.      Which industry events have you attended lately?

General knowledge of tools
6.      This is a website What tools will you use to analyze the digital health of    this website?
7.      Other than Google Analytics which tools do you know can help track website traffic  and activities
8.      Which spy tools do you use to analyze a competitor website?
9.      What is tools can you use to build your content strategy?

SEO specific questions
10.   Give a brief outline of the on-page SEO process you follow to optimize a website
11.   How does this process change if you have an eCommerce website?
12.   What is the most effective link building strategy that has worked for you?
13.   Which tools do you use to create a monthly SEO report?
14.   From an SEO perspective, would you recommend an eCommerce store to be hosted on Wordpress or Shopify or any other platform?
15.   Which tools can help you optimize your site for mobile search?

Advertising related questions
16.  Which advertising medium is said to give the highest ROI online?
17.  For a website like, which is the best online advertising channel?
18.  How do you decide on the monthly budget cap for a campaign?

Social media related questions
19.  Which social channels do you work with everyday?
20.  What are the top 5 metrics that one should track on twitter?
21.  Have you conducted or participated in a live online event?
22.  What can you tell me about influencer marketing?

Strategy questions
23.   A successful offline retailer for T-shirts now wants to create an online presence. Take me through the process that you'll use to create their digital strategy
24.  Give an example of a digital strategy you've created for one of your clients
25.  Tell me about email marketing. What tools can you use? Have you used drip marketing?

Specific campaign questions
     26. Please share details of an SEO campaign – name of the website and the keywords               you've optimized the site for
    27.  Can you share details of a successful digital campaign you've done? What worked?
    28.  Can you share details of an unsuccessful digital campaign you've done? What did                 not work?

Company knowledge
     29. Have you seen our company website? Can you suggest some ways that we can                    optimize it for increasing traffic by 20% in the coming month.
     30. How can we improve our company's Facebook page?

Happy Learning 

Friday, 17 February 2017

5 Best Keyword Targeting Tools

What is the best way to find the most appropriate keywords for your websites? 
While most people would have a general idea of the primary keywords, you would not want to stop there. Finding the right keywords can put you on the right track to SEO success.

Keyword targeting is a term widely used by internet marketers and entrepreneurs. It refers to the practice of using keywords that are relevant to your service or product, and must be included in the website to secure top rankings in search engines. It needs a thorough research to identity the keywords that your business should be using. Choosing the appropriate keywords is key to SEO success. This is where keyword targeting tools can help. Read on to know about the top five tools that can help you to create the best campaign.

1.       Google Keyword Planner - A widely popular keyword research tool, it is completely free to use. Anyone can use it to find related keywords and the quantity of searches each keyword receives. All you have to do is insert a keyword or your website address to receive a list of related keywords along with the number of searches the keywords receive on the local as well as global level.

2.      SEMrush - It is one of the most reputed keyword tools in use today. Its keyword research feature will help you find keywords that are most relevant to your industry and company. The tool also allows you to know more about your competition, including the keywords that they are using.

3.      Keyword Tool – This tool works great when you are looking to get lot of long tail keywords for your website. The tool provides you keywords based on Bing, Google, Yahoo and apple app store. It provides an exhaustive resource of keywords that would otherwise go unnoticed. The tool is free; however, you would need to pay to access the search volume, CPC and competition.

4.       Internet Marketing Ninjas - They have a keyword combination generator that is free to use. It helps users generate commonly used keywords in searches. The tool can help you make a huge list of different search enquiries. Search terms usually tend to vary, and this search combination tool is the best way to collect all the possible keyword combinations.
5.      UberSuggest - It is another popular keyword research tool that provides you with lot of keywords by just adding letters to the end of your query. You can thus access several long tail keywords that can be used for your website.

Just finding the best keywords using a great tool is not enough. If you want to grow your blog, you next need to use your keywords strategically. Most tools pull out huge lists of related keywords, but not all are worth working on. Some keywords might show fewer searches, but they perform well and lead to conversions. It will need some research and careful planning to choose the keywords to target in your blog and which can give you maximum chance of reaching your SEO and traffic related goals.

Happy Learning, 

Thursday, 16 February 2017

Learn the Secrets of 'Viral Video Marketing' from Award Winning Content Marketer - Live,Interactive session on 25th Feb. FREE Registration for first 100 learners.

Noun: Viral; an image, video, piece of information, etc. that is circulated rapidly and widely on the Internet.

Living in an age of constant digital innovation, we are bombarded with new content every day and while some fail to make the mark, others catch on like wildfire. Content that is fast and snack-able is characterized as ‘viral’ in internet lingo and cracking the viral code seems to be the holy grail of content marketing. With more eyeballs diverting to social media, the news feeds are getting chaotic, and getting your content the required attention, has become a tall order. 

To help you understand this better, is conducting a Live, Interactive Masterclass on Viral Video Marketing, designed to help Marketers create Viral Video content.

In this live online interactive session, Mr. Aashish Chopra- an award winning Content Marketer, will share the story of his experiments with viral videos resulting in award-winning success. From defining ‘going viral’ as a happy accident, to discovering the method to madness; from his videos getting featured in the news and blogs around the world, to hitting millions of views and winning awards – he will be baring it all in this session. It will be packed with behind-the-scene strategies on how to approach content marketing for making it viral.

We are pleased to offer this program worth Rs.2999 absolutely FREE on  Saturday, 25th February, 2017, 10:00am-12:00 pm (IST). 

Happy Learning

Thursday, 9 February 2017

Keyword analysis for an effective ecommerce SEO campaign

E commerce is one of the best places where the effectiveness of your keywords can literally mean a saving of thousands. The main reason being that you aren't using the internet to build your brand or accumulate leads. You have a website from which people can pay and buy things right away. If you rank well for your top keywords, you can minimize on your ad spend and gain from organic traffic. Given the amount of competition and rising bid prices on ads, your SEO can be a game changer. This is why you need to ensure you follow the right keyword strategy for your e commerce website. Here are a few tips

  1. Research before you leap
If you are selling in a general category like apparel or jewelry, you will know that it can be extremely competitive. Unless your niche is very specific, you are in for the Game of Thrones style battle for SERP dominance. From keyword tools to MOZ, several free tools in the market help you determine the most important keywords that should feature on your website. While your homepage will be optimized with the most common 'industry' or 'category' keyword, your individual product pages can be optimized with your product keywords and brand names. Your keywords need to be a combination of short and long tail keywords to be effective.

  1. Position yourself with the right keywords
When there are hundreds of websites selling products in a similar category, it is an uphill task to see your website rank well and can take months to get anywhere in the first few pages. That is, unless you differentiate your brand by creating a proper positioning. Use your USP to your advantage to create this differentiator. For a jeweler brand, it can be about the pricing, the occasion, or simply the target audience it is gunning for. A 16-something young woman would have a different taste in jewelry from that of a 30-year old professional. It is but natural that they will be searching differently too. Use long tail keywords to pitch your brand's position.

  1. You will be battling the giants with (unlimited) budgets
Even if you are an ecommerce website selling just trendy T-shirts, you will not be competing just with others in the same category. You will have the big players like Amazon also playing in the same field. These are companies with a much bigger SEO and AdWords strategy with an army for assistance and a substantial budget to back them. While your site may have only a few hundred pages, they may have thousands making them more potent from Google's view. To counter this, your keywords need to be slightly different from the way the biggies use it so that you can count on the variations and long tail to work better for you

Last but not the least, ensure that your content team is aligned with your keyword strategy and is creating cornerstone pieces of content that can be a traffic driver in the long run.

Sunday, 5 February 2017

How to Research and Locate Your Audience Using Social Media

The world of social is like a parallel universe. People have different personalities from their real world avatars. When you share a post or update on social media, it is very important that it resonates with the right target audience for the content to achieve its purpose. So how do you ensure your content finds the apt readers? Research and locate your audience before you post. Here's how

1)      Zero in your first experimental target audience

If you have a general product like jewelry for women, you are looking at a really big section for outreach and may end up spreading yourself too thin. Zeroing in by age is the first segment. Even then, you can start by first choosing one or two locations that are likely to have the maximum concentration of your TA – mostly tier 1 metro cities. These two demographic segmentation are available with most platforms. The next segmentation will be with psycho-graphics. You can find relevant interest groups and use these for targeting

2)      Use advanced targeting via social ad platforms

Facebook is a great tool to find audience who have similar interests. If you specify a target group of people who have already bought from you, you will have an option to target similar people. This exercise will involve finding your 'ideal customer' and then locating others similar to them. You will have to go beyond woman in her thirties and identify her hobbies, interests, spending patterns, family size, and shopping preferences. Once you add these preferences into a tool like the Facebook ads platform, it will help you determine your total audience size - that can be expected to show interest in your product online (and use Facebook). If this number is too big, you might need to narrow down further so that your ad spend does not wear too thin. On the contrary, if this number is too small, you shall need to widen your criteria to net a sizable audience who can help create enough statistics to see if your product is working or not.

     3) Check offline and then target online

When you create your customer's persona, try to link it with a real offline person and where you expect to find people like him. You many need a few marketing interns to take up the job to run a simple survey with your target customers. You can ask them which social platforms they use and their other preferences on online behavior like reading and shopping. As an interesting reward for participating in the survey, you can give out simple discount coupons. It will be perfect to test out if your offline mapping of customer personality also translates to online customer buying.
If a physical survey is not feasible, you can always run the survey online using free tools like Survey Monkey (as it gives out some neat analytics) or using Google forms.

Let us know what tactics have worked for you beyond Twitter and Facebook. Do you have a great tactic for Google plus? Share with us

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