Did you know that 70% jobs these days
aren’t advertised. This is especially true for the crème jobs everyone wants to
get. There are a few reasons. One, for a junior level position, the HR probably
finds it daunting to wade through 736 applications it receives in the first 24
hours. Two, senior team hiring is generally done without fanfare. Three,
references actually work as a wonderful source.
In that case, if you have landed an interview,
it is as good as winning the first round of the boxing match. Mind it though,
that you are in for a tough game ahead. For a job in digital marketing, you’ll
not only need your skills but an overall personality that can thrive in the
face of challenges and uncertainty. Here are a few questions and the answers
you can have ready
What is the difference between SEO, SEM,
SMO and SMM?
A little jargon can confuse and throw
anyone out of the game. The interviewer’s intent is to test your knowledge in
general and those of common industry terms. He will not only need a full form
(Search Engine Optimization, Search Engine Marketing, Social Media
Optimization, Social Media Marketing) but also explain briefly how these differ
from each other
1. SEO: Steps taken to improve organic
ranking in SERPs (Search Engine Results pages) for a relevant keyword
2. SEM: Using platforms like AdWords to
advertise online
3 SMO: Optimizing social channels for
improved performance
4. SMM: Use of a mix of paid and un-paid
tactics to promote one’s brand on social media
How can we improve our company’s SEO /
Social Media?
This is one of the most common questions in
an interview. The idea behind the question is to know if you have done your
homework. To answer this question you will need to scan through the company
site thoroughly. Use free tools like Cognitive
SEO (trial version) with thorough backlink analysis or SERPs rank checker to analyse
its keywords compared to its competitors. Keep a few points in mind for each
aspect of marketing like SEO and SEM. Run these by a colleague or a senior in
the profession to see if your notes match. This is one question where you get
to pull off your best impression in terms of work knowledge. Therefore, take
time out do this well.
When asked for suggestions for improvement,
do so subtly. Keep in mind that you don’t want to criticize the existing team /
person even before you join.
Share a case study where you
successfully / unsuccessfully executed a campaign?
Another multi-faceted question. The
question tests how you perceive digital marketing metrics. Was your success
measured just in increasing site traffic or connecting it to the sales funnel.
The question also tests how you portray yourself – do you credit yourself or
your team for success / failure thereby showing your leadership and team player
abilities. The question will also seek answers to how you innovatively solved a
problem. If you are a student with no prior experience, you can draw from most
recent examples on the web which can at least demonstrate that you are well
read.
Happy Learning
training.com
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