The field of digital marketing is one that has emerged as a game
changer in the arena of marketing. Today, it is not possible to project a
product or service without being visible on social media platforms and without
a proper website positioned at the top of the search engine options for that
niche. This has triggered the creation of various kinds of jobs that bring on a
pool of skill and knowledge that is best suited for this area. This has also
given rise to various kinds of earning opportunities, the world over. Here are
the salary trends for digital marketing jobs in USA.
Digital Marketing Strategist: The digital
marketing strategist is a person who combines the aspect of marketing the
specific needs for efficient engagement on websites, landing pages, and social
media platforms. This person will usually have in depth knowledge of such
platforms and will be able to study the analytics sea s to apply the right
tools at the right time so as to generate proper engagement. This professional
will usually have all the correct certifications when it comes to social media,
inbound marketing, Google, DMI frameworks and other such arenas. The salary
earned by this person could be an average of 75,000 USD to 80,000 USD per year.
Additionally, this individual could also earn an hourly rate of 50 USD to 60
USD.
Senior Marketing Manager: These individuals also
have a large experience base that includes offline marketing. Such individuals
will also have digital marketing certifications for various platforms and
functions, w which will help them plan wholesome campaigns with coordination
between various online and offline platforms as well as individuals. The
professionals will generally take home a salary of at least 100,000 USD per
annum.
Digital Marketing Consultant: Additionally, such
professionals like the digital marketing strategist could choose to operate as
consultants who handle many clients and brands at the same time. These
professionals would earn the same amount as specified above for at least 3 to 4
clients. As the client base and numbers grow, they would have to bring in a
team of professionals like graphic designers, writers and other related
professionals so that they can handle the gamut of activities in a seamless
manner.
Website and Graphics Professional: These are
professionals have a more technical base and hence their salary will be
slightly more. The website designers who also have experience when it comes to
graphics, design, E Commerce website design and management will bring home at
least 120,000 to 150,000 USD depending on the range of skill and experience.
Other Professionals: Writers and other
professionals in this field can earn anything from 1 USD to 4 USD per word,
depending on the bulk and exclusivity of the posts and articles. The bulk work
will bring in a smaller per word rate, while more exclusive and researched
based work will be able to demand a greater per word rate. Also, the writers
will have to ensure that the copy is proof read, well researched and keyword
rich.
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