Wednesday, 8 March 2017

Job Interview Question & Answers for the position of Digital Marketing

Did you know that 70% jobs these days aren’t advertised. This is especially true for the crème jobs everyone wants to get. There are a few reasons. One, for a junior level position, the HR probably finds it daunting to wade through 736 applications it receives in the first 24 hours. Two, senior team hiring is generally done without fanfare. Three, references actually work as a wonderful source.

In that case, if you have landed an interview, it is as good as winning the first round of the boxing match. Mind it though, that you are in for a tough game ahead. For a job in digital marketing, you’ll not only need your skills but an overall personality that can thrive in the face of challenges and uncertainty. Here are a few questions and the answers you can have ready

What is the difference between SEO, SEM, SMO and SMM?
A little jargon can confuse and throw anyone out of the game. The interviewer’s intent is to test your knowledge in general and those of common industry terms. He will not only need a full form (Search Engine Optimization, Search Engine Marketing, Social Media Optimization, Social Media Marketing) but also explain briefly how these differ from each other

1. SEO: Steps taken to improve organic ranking in SERPs (Search Engine Results pages) for a relevant keyword
2. SEM: Using platforms like AdWords to advertise online
3 SMO: Optimizing social channels for improved performance
4. SMM: Use of a mix of paid and un-paid tactics to promote one’s brand on social media

How can we improve our company’s SEO / Social Media?
 This is one of the most common questions in an interview. The idea behind the question is to know if you have done your homework. To answer this question you will need to scan through the company site thoroughly. Use free tools like Cognitive SEO (trial version) with thorough backlink analysis or SERPs rank checker to analyse its keywords compared to its competitors. Keep a few points in mind for each aspect of marketing like SEO and SEM. Run these by a colleague or a senior in the profession to see if your notes match. This is one question where you get to pull off your best impression in terms of work knowledge. Therefore, take time out do this well.

When asked for suggestions for improvement, do so subtly. Keep in mind that you don’t want to criticize the existing team / person even before you join.

Share a case study where you successfully / unsuccessfully executed a campaign?
 Another multi-faceted question. The question tests how you perceive digital marketing metrics. Was your success measured just in increasing site traffic or connecting it to the sales funnel. The question also tests how you portray yourself – do you credit yourself or your team for success / failure thereby showing your leadership and team player abilities. The question will also seek answers to how you innovatively solved a problem. If you are a student with no prior experience, you can draw from most recent examples on the web which can at least demonstrate that you are well read.

Happy Learning

Monday, 6 March 2017

Google Ad Words Exam Preparation: Everything You Need To Prepare And Pass

The Google Ad Words program is a marketing network that will help in positioning and advertising about the blog or website. The Google Ad Words is a network through which one can post ads and create campaigns so that one can reach out to potential audience and also carry out conversions on that basis. This program is one that needs certification so that a digital marketer can practice the same for his or her clients. The person who wants the certification will have to sit for an online exam, for which preparation will have to take place well in advance so that one can be well prepared for the questions with the correct information that will help in answering the same.

 Come and have a look at the steps that will help you in preparing for the exam.

-    Understanding the Various Categories: One will need to understand the various categories of the Ad Words program starting from the fundamentals to the others like 
  • Search advertising 
  • Display advertising 
  • Mobile advertising 
  • Video advertising
  • Shopping or commercial advertising
With all these categories, one will need to get in depth know how about what goes into which category for an effective campaign to be generated.

-    Choose the Correct Exam: There are two kinds of exams. 
  •  One of the exams includes fundamentals and it helps in testing your knowledge of the salient issues that define the basic marketing network. 
  •  The second exam will test your knowledge about the various categories. 

Also, you can choose to take the fundamental testing exam first and then the second exam. Once you sign up, you can start the exam and begin with the fundamentals. After this exam has been cleared, one can also start the next exam to test for the specific areas. You must choose the category in which you want to specialize as a digital marketing expert so that you prepare accordingly.

-    Exam Centre: The exam centre is a valuable resource that is maintained by Google so that you can get better informed about the same in a short period of time. With the exam centre, you will get all kinds of information about each and every category as well as the fundamentals. You must also take a look at the time allotted for answering questions pertaining to each category. Additionally, you can also take a look at the sample questions attached so that you will have a better hold of the topics and the possible like of questioning that you can expect.

-    Real Time Experience: You can also choose real time experience in order to arm yourself with real time information and answers so that you pass the test with flying colors. You can opt to work with a client or an agency on a PPC or any other kind of campaign that is covered under Google Ad Words so that you can understand the various angles and also be better prepared for the exam. This will also ensure that you can answer the questions in a better time frame. 

Happy Learning

Wednesday, 1 March 2017

3 Steps to Become a Digital Marketing Expert

Digital marketing is an area that has become a lucrative career option for many people, especially for those who practice in the field of marketing. This is one of the most challenging arenas and is filled with many opportunities, provided you find the right skills to strike a balance between strategy, content and analysis to drive engagement and conversions. 

If all that sounds too complicated, then we will break it up into three simple steps so that you can understand and apply in a simple manner. Here goes!

    Step 1, Create: To start with, you will need to choose your niche and topic. This will help you in creating the right kind of content which will strike a chord with your followers and audience. So how can you choose and create content? To begin with, think of all the things that you know about and those things that interest you. You could have worked in the field of fashion, for example, or you simply might be interested in the fashion industry. You will have to start building in depth knowledge of this niche so that you can start to create relevant themes and posts which will cater to your audience. Now, there are many ways of doing this. To begin with, you could follow the work of top bloggers and influencers in this niche and find out what kind of content is working for them and their audience. So either you replicate their efforts with similar types of posts, or you find a gap in the market and address questions that are posed by their followers. This will help in building a proper fan base for yourself also.

    Step 2, Analyse: One of the most important things that you must know and practice as a digital marketing expert is analysis. There are a number of tools that can help you do this. You can use Google and its basic tools in order to analyse which of your posts are doing well. This will help you in understanding your audience in a better manner so that you can then create content that has been the most popular on the days when you received maximum traffic and engagement. This will also show you how too improve your content. When we say analyse, we are not talking about mere numbers and charts. We are also talking about the comments that you receive which can point to your shortcomings so that you are able to improve the same.

     Step 3, Share: In order to be a good digital media expert, you will need to share your content across other relevant forums and social media. Participate in threads of niche topics and spread the word on social media so that more and more people become aware of your efforts and this way, you can also build a name for yourself in this area. Also, you can share an email every month, chronicling your posts which will help your audience in clicking and reviewing your work routinely.

Happy Learning

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